Apr 29, 2022
Liv Koennecke is the female founder building Maison Essentiele, a luxe sleepwear and loungewear brand that's stocked all over the world–including at Net-a-Porter.
She did $70,000 in sales her first year and this year is looking at hitting over $750,000. Here's how she did it (and you can to).
04:35 Product development
10:15: Liv’s wholesale strategy
15:40: How to pitch your brand to editors and get featured in Vogue
19:00: Influencer gifting vs sponsored posts
21:50: Alternative funding ideas to venture capital and when to take on angel investment
27:20: Tools and apps for ecomm growth
30:10: Resource recommendation!