May 16, 2022
Lilly Ghalichi and Leyla Milani-Khoshbin are the cofounders of vegan hair care and supplement brand HAIRtamin, and influencers with millions of Instagram followers between them.
HAIRtamin's ecomm metrics are impressive: 145% YOY growth, 0.2% product return rate, 69% customer retention rate and more than 5,000 5-star reviews! Check out their product pages and email flows, compare with yours, and see where you're falling short.
The business is 81% DTC, 6% subscriptions and 13% wholesale.
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SHOWNOTES:
01:00 Using personal experience to come up with a business idea
08:50 Three factors for a successful ecomm brand
11:20 Hairtamin’s influencer marketing strategy
17:50 Product page tips
21:00 Where to look for ecomm inspiration
22:50 Business ideas