Vitruvi's Customer Acquisition Strategy

May 17, 2022

Air care is the last frontier in the 'better-for-you' business boom, and today's guest Sara Panton is the cofounder of Vitruvi, the air care category leader.

LINKS

• Register for our TikTok Strategy Sprint Workshop: https://momence.com/s/916584 
• Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com
• Get 20% off Vitruvi with code FEMALEFOUNDER20: vitruvi.com 
• Vitruvi affiliate program: https://vitruvi.com/pages/home-team 
• https://grin.co/ 

SHOWNOTES: 

10:20 How to adopt a hero product strategy

19:30 Inside the Vitruvi affiliate program

22:50 Customer acquisition and top of funnel ideas

25:30 Resource recommendations