Jul 25, 2022
Andrea Hernández is the trend forecaster Forbes, the New York Times, Bon Appetit, and more mastheads turn to when they want to know what's coming next in the food and beverage industry.
She's the creator of Snaxshot, an irreverent and smart newsletter
and community that predicts grocery trends and brings people
together around snack culture.
She predicted the hibiscus water trend years before the New York Times did and is becoming the place where big retailers find up and coming food and beverage brands.
Join Jasmine Garnsworthy and Andrea Hernández on the Female Founder World podcast for a conversation about why all the ecommerce and CPG brands started looking the same, Gen Z brand aesthetics, and where consumer brands are going wrong when it comes to branding and community building.
----------------------------------------------------------
This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here: https://gorgias.grsm.io/fgtl7d2cuz4j
Links: