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Scrappy Tactics That Got Wellness Brand Arrae to $1M in Sales in 1 Year With Siff Haider

Dec 5, 2022

Siff Haider, cofounder of Arrae, is today's guest on Female Founder World with Jasmine Garnsworthy.

Siff started her career in journalism, running a blog on the side until it took off and became her full-time gig. When Siff came up for the idea for a natural supplement company, Arrae, she teamed up with her partner and used their weddings savings to launch the brand.

As a bootstrapped business, influencer gifting was key to their launch.

Siff's influencer strategy tips that we cover in the interview include:

  • Involve aligned influencers even before launch. Siff sent product for feedback in a rolling pre-launch to generate initial buzz.
  • Re-engagement is key. Arrae's gifting assortment is split into 60% sent to new influencers and 40% restocking influencers they'd previously gifted to stay top of mind.
  • Paid partnerships should be lasting partnerships. Arrae doesn't do one-off paid collaborations and only works with creators when they've proven traction and are genuine fans of the brand.

Listen to the episode for more about the tactics and tools Siff is using to scale Arrae.

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