May 25, 2022
Sana Javeri Kadri founded Diaspora Co. in 2017 with a big vision and just $3,000. She bootstrapped her way to become an industry-changing spice brand that champions more than 150 regenerative family farms and 1500+ farm workers.
Since 2018, Diaspora's grown more than 20x!
Enjoy my chat with Sana as we dig into her tips for creating an ethical supply chain, content that converts, SBA loans, intentional fundraising and launch marketing tips.
LINKS:
SHOWNOTES:
07:50 SBA loans
13:40 Launch marketing tactics
15:05 How to expand into merchandise
16:25 Lessons from brand partnerships
19:30 When to jump from Squarespace to Shopify
20:28 Sana’s process for building an ethical supply chain
29:25 Resource recommendations
32:20 How much does a business coach cost?
36:30 Tips for acquiring talent