Jul 11, 2022
Brightland is best known for its slick white bottles of olive oil and punchy, modern branding. Founder Aishwarya Iyer was among the first entrepreneurs to spot an opportunity to modernise olive oil back in 2018, and in the years since has built a thriving DTC food business.
Partnerships have been the backbone of Brightside's success, along with some punchy press hits and a killer product. We dive into all of this, plus Aishwarya's thoughts on the challenges facing consumer brand founders right now.
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