Apr 27, 2022
Tanya Taylor launched her self-titled fashion brand in 2012. It was a different time for the business of fashion: pre-Tik Tok, pre-Instagram, and before spending big on online ads became the norm. We weren’t using the phrase ‘influencer’ yet, Fashion Week was still king—and ‘bloggers’ rarely got an invite.
The fashion industry’s been revolutionized in the past decade and Tanya’s been building her business through it all. How did she launch the brand back in 2012, and how would she do it differently today?
What opportunities still exist for startups in the fashion industry? What’s the future of fashion rental? That’s what we’re talking about in today’s episode of the Female Founder World podcast.